Michigan Alzheimer’s Disease Research Center (MADRC)

I created branding for the Michigan Alzheimer’s Disease Research Center, a collaboration of Michigan State University, Wayne State University and the University of Michigan. This included a logo, business cards, letterhead, a welcome folder with U-M cross-branded flyers inside and a slide deck. They wanted the state of Michigan included in the logo along with the colors of the three universities and a way to show their reach across the state. I aimed to achieve this with the geometric fan going across the state in various university colors.